Sprint First-Ever “All-In” Pricing Plan Featuring David Beckham #AllIn

By 3:29 PM

Sprint has introduced the wireless industry’s first-ever “All-In” pricing plan, emphasizing the company’s commitment to making wireless simpler, clearer and more straight forward for consumers.

Sprint First-Ever All-In Pricing Plan Featuring David Beckham

All-In Wireless provides one clear monthly price for a smart phone and unlimited talk, text and high-speed data. Consumers pay $20 per month to lease one of our most popular smartphones (including iPhone 6, Samsung Galaxy S6, HTC One M9 and LG G4) and $60 per month for unlimited text, talk and high-speed data while on the Sprint network (excludes taxes and surcharges). There are no up-front phone costs aside from a one-time, $36 activation fee.

Sprint believes this is the simplest, most straightforward, lowest-cost way to get a smartphone with unlimited data in wireless.

Seems so does international sports star and entrepreneur David Beckham. In the Sprint All-In ads, Beckham goes from store to store asking for a simple wireless plan with a consistent monthly cost. He is met with confusion and frustration at every stop – until he gets to a Sprint store, where he is offered All-In Wireless. Beckham believes the experience he portrays in the ads represents what any consumer faces when buying wireless.

Sprint All-In Wireless is available in Sprint stores and on www.sprint.com/allin

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