Preview Tide Sweet Dreams Laundry Collection

By 4/10/2014 04:02:00 PM

Earlier this year during an event in Grand Central’s Vanderbilt Hall, P&G partnered with Dr. Ian Smith, celebrity physician and wellness expert, and Jeannette Kaplun, lifestyle expert and busy mom, to launch the Sweet Dreams Collection and the “Tuck In. Turn Off.” Pledge.

Note: I was invited as media to this event. Any personal views expressed are always 100% my own.

In today’s 24/7 world, people are often going right up until they have to get to bed—leaving them unable to turn off their minds. Often people jump to drastic measures to help with their sleep issues.

“It’s hard to unwind and turn off your mind at the end of the day especially when technology like laptops and smartphones are so readily accessible and easy to use in bed,” said Dr. Smith. “In fact, the use of electronics before bedtime is one of the biggest issues doctors notice in patients who struggle to relax in order to fall asleep. That’s why I recommend patients start with simple solutions I’ve tried myself like turning off electronics at least 30 minutes before bedtime and creating an ideal sleep environment including washing linens and pajamas in the Sweet Dreams Collection.”

According to a survey conducted by Healthcare Research & Analytics (HRA), 100% of doctors agree that an appropriate sleeping environment is critical to aid a person’s ability to relax so they can fall asleep. Furthermore half of physicians would recommend their patients use clean, lavender scented bedtime fabrics as a way to help them relax so they can fall asleep.

With the launch of the Sweet Dreams Collection, everyone has the opportunity to create an ideal sleep environment so they can tuck in and turn off.

The Sweet Dreams Collections includes:
  • Tide plus A touch of Downy Sweet Dreams: Perfect for sheets, pajamas, and other nighttime fabrics, Tide works to clean fabrics from things you can see, like dirt—to things you can't see, like perspiration. This product includes lavender overtones with gourmand vanilla undertones to create a calming scent to help soothe you to sleep.
  • Downy UNSTOPABLES Dreams: An in-wash scent booster that allows consumers to control the amount of lavender scent added to each laundry load. The relaxing lavender scent will last 12 weeks in storage ensuring your bedtime fabrics can always be ready for bedtime.
  • Downy Infusions Sweet Dreams: A premium liquid fabric softener with SilkTouch™ to infuse fabrics with a silky softness that makes your everyday fabrics (and you) feel fabulous. Contains a dual perfume system with Renewing Scent Pearl Technology that imparts your bedtime fabrics with a multi-layered lavender scent experience that continues long after your fabrics have been washed.
  • Bounce Sweet Dreams: Small but mighty— just toss one dryer sheet in the dryer to soften, freshen, control static, and help repel lint and hair on bedtime fabrics.

“Tuck In. Turn Off.” Pledge

Now that Daylight Saving Time has happened, we have an extra hour of sunlight. Many may experience increased trouble falling asleep. This is all the more reason for people to begin their bedtime routines in the laundry room and to take the “Tuck In. Turn Off.” Pledge.

Many people are aware of the benefits of sleep, but with a variety of distractions, it can be difficult for people to relax in order for them to fall asleep. In fact, a recent HRA survey found that, 57 percent of doctors reported one of their patients’ biggest hindrances to falling asleep is engaging in electronics such as phones, computers, iPads and television too close to bedtime.

The “Tuck In. Turn Off.” Pledge aims to combat this by encouraging people to turn off their technology at least 30 minutes before bedtime and tuck in to clean fabrics infused with the soothing scent and softness of the Sweet Dreams Collection.

The pledge can be taken online by visiting

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