DevaCurl Newest Innovation: DevaClips curly hair styling tool

By 5/02/2013 12:58:00 PM

DevaCurl recently announced the launch of its DevaClips, a curly styling tool essential for achieving maximum root lift, added volume and lasting fullness to all curl types.

DevaCurl new DevaClips

Take Curls to New Heights

Because curls have a tendency to dry or settle flat at the crown, clipping is a basic styling technique ideal for naturally textured hair. To make clipping more approachable and easier, DevaCurl created wider, longer clips to reduce the amount necessary for styling. The reinforced stainless metal clips won't slip and guarantee an instant root boost for even the finest curls. To get Curly Girls and professional stylists started, the company created four essential clipping techniques and produced a video that provides easy, expert styling tips.

The DevaCurl Difference

Over the past two decades, DevaCurl has emerged the category leader for curly retail products and professional curl services. The company maintains an unwavering commitment to understanding the curly client needs and developing innovative products that exclusively support the curly lifestyle.

"Consumer research tells us 97% of all curly clients are looking for their salon stylist to recommend cuts and styling products, such as the reimagined DevaClips, to work with their natural texture," said William Ludwig, DevaCurl president and COO.

The uniquely designed curl clips are packaged in sets of eight (8), and available nationwide at select professional salons and retail locations (MSRP $13.95).

To find salon and retail locations across the United States and Canada; to locate a Deva Inspired stylist, and learn more about the DevaCurl brand, curl types and styling tips, visit

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