Brayola’s Lingerie Find Your Size Challenge Cash Machines #FindYourSize

By 1:19 PM

On the last day of NYFW, Brayola installed two massive cash machines in Union Square Plaza for its Find Your Size Challenge, creating a real life metaphor for demonstrating how difficult it is for women to shop online for bras.

Brayola’s Lingerie Find Your Size Challenge Cash Machines
Brayola’s Lingerie Find Your Size Challenge Cash Machines

photo credit: Nicola Bailey for Brayola

Brayola’s one-day only #FindYourSize Challenge attracted more than 400 women and half emerged as winners (you win if you find a pink dollar bill with your bra size on it).

Brayola’s Lingerie Find Your Size Challenge Cash Machines

photo credit: Nicola Bailey for Brayola

Brayola is an online bra shop founded by Orit Hashay, an Israeli female entrepreneur, to make shopping for bras as easy as shopping for shoes. Using technology and crowdsourced data, Brayola matches women with the perfect bra across every brand -- that includes band sizes 28-42, cup sizes AA-N, and bras ranging from $20-$200.


Brayola’s Lingerie Find Your Size Challenge Cash Machines
Brayola’s Lingerie Find Your Size Challenge Cash Machines

photo credit: Nicola Bailey for Brayola


Due to fit and fear of the unknown, many women lack the confidence to explore new bra brands and are generally loyal to one that’s tried and true.


To learn more about Brayola, visit - www.brayola.com

On Facebook - www.facebook.com/BrayolaCommunity
On Twitter - www.twitter.com/brayolashop


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