Bring In Your Blues Promotion by Fresh Produce & Blue Jeans Go Green #bluejeansgogreen

By 8:43 PM

Cotton Incorporated and Fresh Produce have announced a collaboration that benefits Fresh Produce customers and the environment. From January 7 through January 31st, Fresh Produce customers that drop off unwanted denim at any of the brand's 24 stores will receive 15% off KUT, the new denim line from Fresh Produce.

Through the Blue Jeans Go Green program, the collected denim will be converted into housing insulation for communities in need.

Bring In Your Blues Promotion by Fresh Produce and Blue Jeans Go Green

"Blue Jeans Go Green is delighted to begin the New Year with this exciting collaboration with Fresh Produce," said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated. "By donating jeans and other denim items to Blue Jeans Go Green, Fresh Produce customers are not only helping to divert textiles from landfills, they are helping provide housing insulation to communities in need; and getting a discount on new denim purchases at Fresh Produce," added Samber.

For the re-launch of denim at Fresh Produce, customers are invited to bring in their blues to any of the 24 company-owned, non-outlet Fresh Produce stores located across the country.

"The beginning of a new year is always a lively time for us with new styles, colors and adventures on the horizon for our brand and our shoppers," says Mary Ellen Vernon, Fresh Produce Founder. "Recycling unwanted denim into a resource for communities in need is such a cool idea and represents who we are at the core of our brand. We are jazzed to be collaborating with Blue Jeans Go Green™ on this inspiring initiative as we bring denim back into Fresh Produce stores and online."

All denim will be accepted regardless of brand or quality. The collected denim will be shipped to Blue Jeans Go Green™ and converted into UltraTouchTM Denim Insulation by Bonded Logic, Inc.

For more information about the program, please visit www.BlueJeansGoGreen.org

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