Lands' End Exclusive Shape & Enhance Swimwear

By 6:00 PM

Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement.

Lands' End Exclusive Shape and Enhance Swimwear

This season, the collection is beautifully designed in rich solids and patterns. Highlights include:

  • Shape & Enhance Scoop Neck One-Piece ($169.00) – This elegant swimsuit silhouette is designed to contour, not confine. The removable fabric belt adds a unique look to help define the waist, while adjustable straps customize the fit. Available in Shadow Dot Pattern in four colors – Graphite Navy, Oak Moss, Orchid Wine or Black.
  • Shape & Enhance Halter Tankini ($84.00) and Ultra High-Rise SwimMini ($89.00) – This tankini top is made of a lightweight, breathable fabric that softly shapes and features allover shirring to help disguise figure flaws. Pair with the Ultra High-Rise SwimMini™ to achieve targeted Shape & Enhance control to smooth where you want, plus flatter you from every angle. In Bright Cobalt Blue or Black.
  • Shape & Enhance Halter One-Piece ($159.00) – Also featuring the exclusive Shape & Enhance technology (hidden on the inside) to target areas to refine or enhance. The deep V-neck and crisscross shirring accentuate the bust and creates elegant shaping. Available in Alpine Teal, Bright Cobalt Blue or Black.
  • Shape & Enhance Floral Underwire Tankini Top ($89.00) and Ultra High-Rise Swimsuit Bottoms ($69.00) – The shirring and plunging neckline of the tankini top helps to accentuate the bust while the underwire bra and removable cups provide support. The adjustable straps of this graphic floral print tankini top offer a better fit. Pair with the Ultra High-Rise Bottoms to achieve targeted Shape & Enhance control. Tankini top in Floral Pattern – Stone Gray, Alpine Teal, Orchid Wine or Cobalt. Bottoms available in Graphite Navy or Black.

Lands' End Exclusive Shape & Enhance Swimwear

"The Lands' End Shape & Enhance collection is not about completely transforming a woman's figure, but rather provides a little extra help to achieve a flattering swimsuit appearance," said Erin McCormick, swimwear merchandise manager, Lands' End. "Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more comfortable and have a range of movement and freedom not always associated with shaping swimwear."

There are a variety of options in the Lands' End Shape & Enhance swimsuit collection. Each swimsuit features low tension control at the upper back area, medium tension control at the bustline and hip areas, and maximum tension control at the tummy.

The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com

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