FLOWER Cosmetics Line by Drew Barrymore, Walmart and Maesa

By 7:37 AM ,

Drew Barrymore, Walmart and Maesa announced the launch of FLOWER, an exclusive cosmetics line custom formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price.

FLOWER Cosmetics Line by Drew Barrymore at Walmart

The FLOWER cosmetics line consists of more than 181 eye, face, lip and nail products ranging from $4.98 to $13.98, and will be available in more than 1,500 Walmart stores and on Walmart.com by the end of January.

Actress, Producer, Director and former Co-Creative Director of her own CoverGirl campaign (2007-2012), Drew Barrymore has a true passion for makeup. FLOWER encompasses Drew's favorite cosmetics that she's used throughout her career.
"I have grown up in a make-up chair. I loved watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment. And on a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them." said Drew Barrymore
After 15 years in business, Maesa, a leading creator and manufacturer of exclusive beauty products, is ushering in a new era with the launch of FLOWER.

Through a revolutionary business model, FLOWER has formulated products and designed packaging at the same level as prestige brands. As an owner of the brand, Drew takes pride in promoting FLOWER, which in turn allows the company to put all of its money into the formulations and packaging, and not into advertising.

FLOWER is proudly manufactured in the USA and never tested on animals.

For more information on FLOWER, visit www.walmart.com/flower

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